Digital Marketing Officer

Overview

The Strategic Partnerships Division plays a key role in the engagement of partners in Canada’s health system and broader cancer community who are critical to implementing practice and policy changes that deliver on the priorities of the 2019-2029 Canadian Strategy for Cancer Control. The division works with the Partnership’s program teams and system partners to develop work plans, monitor progress, and regularly assess new and evolving work to ensure it aligns with the eight priorities of the Strategy. The Strategic Partnership leads communications activities to support and profile the collaborations that drive towards the outcomes of the Strategy. The division also oversees a special agenda of working alongside First Nations, Inuit and Métis to advance People-specific priorities and actions, outlined in the Strategy, by co-developing and implementing solutions to improving cancer care for those in these communities.

Overview of role

The Digital Marketing Officer supports the Strategic Partnerships Division in carrying out projects and initiatives to achieve organizational priorities. Reporting to the Manager, Digital Marketing, the Digital Marketing officer is responsible for supporting the communications team and will play a strong role in supporting our internal and external communications channels. As a highly organized professional with strong digital marketing and communications skills, this position delivers on the tasks of the job while contributing to the Partnership’s overall vision to reduce the burden of cancer on all Canadians.

Core responsibilities and activities

Partnership website

• Manages the uploading of content to the Partnership’s website (English and French) and ensures that the content is accessible and optimized for search engine optimization.
• Supports website projects, including the website refresh project.
• Supports the auditing process of our website content.
• Provides writing support and coordination for routine website updates (e.g. job postings)

Social media

• Supports the creation and posting of organizational social media content (written and visual).
• Provides social media management and listening support, including the creation of social listening reports as needed.

Email marketing

• Supports the creation and deployment of the Partnership’s external eNewsletter for partners and stakeholders.

Digital reporting

• Leads the quarterly communications team KPI reporting process for digital marketing stream and is responsible for the inputting of data.
• Creates reports for organizational teams on the performance of their products/campaigns.

Competencies

The Partnership’s core competencies are a key element to reviewing performance. While the duties and responsibilities of a position tell you the “what,” the competencies tell you the “how.” We have developed five universal competencies which we expect to be exhibited by all employees regardless of level or position, as well as five leadership competencies which we expect to be exhibited by staff in people management positions.

Universal competencies

• Inclusion: Contributes to a work environment where all people feel safe, have a sense of belonging, feel valued for their differences, and are empowered to participate and contribute freely.
• Collaboration and Teamwork- Works well with others both internally and externally to achieve individual goals, team goals, and/or organizational goals. Understands that a combined effort leads to greater results than those achieved by individuals.
• Organizational Awareness: Contributes by aligning actions with the organization’s goals, core functions, needs, and values. Understands how the organization functions internally and externally in the broader system.
• Design-Thinking: Designs solutions with the end user in mind. Clearly defines problems to address the real needs. Adopts an iterative approach to designing solutions, integrating ideas or feedback generated at various stages.

Qualifications

• University or college degree/diploma in Communications, Digital Marketing, Digital Media or related field.
• Minimum 3 years’ experience, preferably in the non-profit or healthcare sector.
• Minimum 3 years’ experience with website content management, preferably on the WordPress
  platform.
• Experience working with GA4 and other website analytics tools (e.g. HotJar).
• Experience writing and editing digital copy that is accessible and adheres to Accessibility for Ontarians Disability Act (AODA) principles.
• Experience writing social media copy for more professional audiences.
• Experience creating graphics and videos for social media.
• Keeps up to date with search engine optimization (SEO) trends and principles.
• Fluency in both official languages is an asset.
• Education or experience in First Nations, Inuit and Métis cultural awareness and inclusive
  language is an asset.
• Proficient in Microsoft 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Teams, OneDrive).

Apply now

To apply, please forward your CV and cover letter combined in one file in Word or PDF format to:
peopleandculture@partnershipagainstcancer.ca.

The Canadian Partnership Against Cancer thanks all applicants; however, only those selected for an interview will be contacted. If contacted for an interview, please inform us should accommodation be required.

The Canadian Partnership Against Cancer has a diverse workforce and is an equal opportunity employer.