Lung cancer screening in Canada 2021/2022
Strategies to engage high-risk (eligible) people in lung cancer screening
Four provinces employ strategies to improve lung screening for high-risk (eligible) people. Many use social media campaigns and program materials to increase awareness and education on lung screening, as well as client reminders to increase participation and access.
Strategies to engage high-risk (eligible) people in lung cancer screening
| P/T | Strategies used | Description |
|---|---|---|
| BC | · Client reminders · Media (small and mass) · Providing assisted travel funding for those who live in rural areas · Development of culturally safe materials and resources · Promotion of health literacy · Direct community engagement to co-design programs · Digital engagement and social media · Website · Provider reminders and recall systems · Patient testimonial videos · Animated patient educational videos |
· Culturally sensitive materials and resources developed to support promotions and engagement. · Leveraging existing successful processes from other BC Screening programs. |
| ON | · Overarching provincial strategy used by all sites with tailored regional/local outreach · Local outreach includes both primary care provider and public/community led strategies |
· Provincial strategy includes development of recruitment resources – Brochures available in English, French, Ojibway, Oji-Cree, Mohawk and Inuktitut. Brochures were developed in consultation with public advisors and translators from First Nations, Inuit and Métis (FNIM) communities to ensure culturally and linguistically appropriate materials: – Continuing Professional Development (CPD) course developed for primary care providers (Mainpro+ certified) and delivered in person and virtually to providers by regional primary care and Indigenous cancer care leaders. – Standardized referral form developed for primary care providers. · Local recruitment strategies include community events, sessions for primary care providers, social media, workplace events and local media (e.g., road shows, newspaper). · Each region also developed additional materials to support recruitment. |
| QC | · MSSS website for clinicians and the population, posters and posters, shared decision leaflets, newspapers, Facebook, radio communication for Aboriginal communities | · Presentation of the project to medical associations, order of nurses of Quebec, pulmonologist leader in the Indigenous community, meeting with directors of Indigenous communities. |
| NS | Currently planned: · Education · Client reminders · Provider reminders · Media · Reducing out of pocket costs |
· Note: All strategies are currently in planning stage. · Phased-in implementation approach will include consulting and engaging with high-risk communities to inform program deliverables and implementation activities. · We are planning communication and outreach activities to support participants and their healthcare providers. · All navigation pathways within program will be designed to meet needs of patients without a primary care provider. · Integrated in the program will be an evidence-based, inclusive, culturally safe approach to smoking cessation including provision of free NRT. |
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